Repetition Reinforces Beliefs: New Study on Climate Change Perception

A study by The Australian National University has revealed that repeating statements, whether skeptical of or aligned with climate science, makes them seem truer to people. The research highlights the influence of repetition on perceived truth and the potential dangers of misinformation gaining traction more swiftly than facts.

A new study from The Australian National University has highlighted that even a single repetition of a climate change statement can make it appear more credible, even to staunch supporters.

The study, led by Mary Jiang, found that participants perceived both climate-aligned and climate-skeptic claims as more truthful when repeated.

This finding is significant as it underscores how repetition can enhance the credibility of claims, irrespective of their alignment with scientific consensus, posing a danger in the spread of misinformation.

The research involved two experiments: one with 52 participants who assessed a series of statements and their repetitions, and a second where participants also defined their climate views.

The results highlight the importance of reiterating scientifically-supported claims and suggest that future studies should explore repetition's effects on issues like immigration, education, and healthcare.

(With inputs from agencies.)