EU Court Curbs Meta's Use of Personal Data in Advertising

Europe's top court ruled against Meta Platforms, limiting the use of personal data from Facebook for targeted advertising. Privacy activist Max Schrems challenged Meta, leading to a ruling emphasizing data minimization principles in line with GDPR. This impacts Meta's advertising practices and similar online companies.

The European Union's top court has ruled in favor of privacy activist Max Schrems, demanding that Meta Platforms limit the use of personal data from Facebook for targeted advertising.

The decision, handed down by the Court of Justice of the European Union (CJEU), mandates that social media networks like Facebook cannot exploit all personal data for ad targeting without strict limits.

This ruling aligns with EU data minimization principles under the GDPR. Meta claims significant investments in privacy have been made, while Schrems' legal representative lauds the court's decision as a precedent for enforcing stringent data practices online.

(With inputs from agencies.)