Empowering New Mothers and Young Children Through Self-Care and Hygiene: Reckitt and Plan India's Collaborative Initiative

Reckitt and Plan India have launched a program focused on educating new mothers and children under five in rural and tribal communities about proper nutrition, hygiene, and disease prevention. Aligned with the Ministry of Health's 'Stop Diarrhoea Campaign,' this initiative aims to drive meaningful health improvements through comprehensive support and digital outreach.

Reckitt, in collaboration with Plan India, has launched an educational campaign aimed at rural and tribal communities. Their focus: new mothers and children under five, teaching the importance of proper nutrition, hygiene, and disease prevention.

The 'Self-Care for New Moms and Kids Under 5' program, aligned with the Ministry of Health's 'Stop Diarrhoea Campaign,' emphasizes self-care as a vital component of primary healthcare. The campaign includes a self-care theme song, 'Maa E Maa,' by Gujarati folk singer Geeta Rabari, introduced at the recent CSR Health Impact Awards.

The initiative seeks to democratize self-care by fostering healthier lives through diet diversity, physical activity, hygiene, and mental well-being. With a comprehensive approach that combines on-ground activities and digital outreach, the project aims to reach 10 million mothers and children, having already impacted thousands in tribal areas.

(With inputs from agencies.)