Women Drive Workforce Transformation Amid Ukraine's Labor Shortage

As Ukraine faces significant labor shortages due to the ongoing war with Russia, businesses are increasingly hiring women and younger workers for roles traditionally dominated by men. Companies are adjusting their recruitment strategies, offering more benefits, and increasing wages to attract and retain employees, while also addressing gender and age biases.

In response to severe labor shortages exacerbated by the war with Russia, Ukrainian businesses are breaking traditional hiring norms. Women, younger workers, and retirees are filling roles previously dominated by men. Companies are offering better benefits and wages, rethinking recruitment, and providing training for new employees.

Fozzy Group, Ukraine's leading retailer, exemplifies this change. Liliia Shulha transitioned from unfulfilling office jobs to her dream role as a truck driver, highlighting the shift towards gender and age inclusivity. Businesses, faced with a significant workforce deficit, are abandoning biases to continue operations and economic stability.

Industries like construction and transport are most affected by male mobilization. Employers are addressing challenges by offering training programs and collaborating with educational institutions. The government, alongside foreign partners, is also initiating reskilling programs to aid the workforce transition.

(With inputs from agencies.)