Panasonic and IOC End Longstanding Partnership Post-Paris 2024

Panasonic and the International Olympic Committee (IOC) have decided not to extend their partnership beyond the Paris 2024 Olympic Games. The contract, which aligns Panasonic as a Worldwide Olympic and Paralympic Partner, will expire at the end of December 2024, marking the conclusion of a significant era in sports sponsorship.

Panasonic Holdings Corp and the International Olympic Committee (IOC) have mutually agreed not to extend their longstanding Worldwide Olympic and Paralympic Partnership beyond the Paris 2024 Olympic Games.

The contract, which has seen Panasonic as a key Olympic sponsor, is set to expire at the end of December 2024.

This marks the end of a significant era in sports sponsorship, as Panasonic has been a major partner contributing to the technological advancements and broadcast quality of the Games.

(With inputs from agencies.)