Innoterra Expands MilkLane's Aayush Cattle Feed with New Premium Products

Innoterra, a Swiss-Indian agri-tech platform, announced the expansion of its subsidiary MilkLane's Aayush cattle feed business by launching two new premium products. These products, Aayush Supreme and Aayush Vardhan, are designed to improve milk quality and cattle health. The company aims to double its farmer, retailer, and distributor network by the end of fiscal year 2025.

Swiss-Indian agri-tech platform Innoterra announced on Thursday the expansion of its subsidiary MilkLane's Aayush cattle feed business, launching two new premium products and outlining plans for nationwide growth.

The company introduced Aayush Supreme and Aayush Vardhan, which contain 22 per cent and 24 per cent crude protein respectively, targeting the premium segment of the cattle feed market.

Innoterra said the new feed products are enriched with bypass fat, protein, yeast, enzymes, vitamins, and minerals to boost milk quality and cattle health. Currently, the firm operates two automated plants in Maharashtra and Tamil Nadu, with plans to add two more by the end of fiscal year 2025. According to Avinash Kasinathan, Head of India Business at Innoterra, the company aims to double its network of farmers, retailers, and distributors in the same period.

MilkLane's Aayush Cattle Feed currently collaborates with over 10,000 farmers, 250 retailers, and 50 distributors. The brand has a strong presence in Maharashtra, Karnataka, and Tamil Nadu, with plans to expand into Kerala, Andhra Pradesh, and Telangana this year, and identified Gujarat, Rajasthan, Uttar Pradesh, and Madhya Pradesh as future expansion areas. However, Innoterra did not disclose the financial details of the expansion plans.

(With inputs from agencies.)