South India’s Investment Trends: From Gold to Stock Markets

The Way2News Survey, involving over 65,000 respondents across South India, reveals an increasing trend in stock market investments, with Karnataka showing a remarkable 16% uptick. Highlights include a continued preference for gold, diversification into stocks, mutual funds, and a decline in traditional savings forms. The findings underline a significant shift towards dynamic investment strategies among South Indians.

Hyderabad, India, 1st August 2024: Way2News, a premier hyperlocal news platform, has unveiled its recent survey, 'How South India Invests,' gathering insights from over 65,000 respondents across Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, and Kerala. The survey indicates a substantial rise in stock market investments, led by Karnataka's 16% increase.

Despite gold remaining a top choice, especially in Tamil Nadu where 34% of respondents favor it, there's noticeable growth in stock market and mutual fund investments across the region. This trend is driven by increased financial literacy, user-friendly online trading platforms, and higher disposable incomes.

The Governor of the Reserve Bank of India recently noted a growing preference for capital markets over traditional banks, a pattern echoed by the rise in Demat accounts, now reaching 15 crore. Way2News' findings highlight a transformative shift towards more dynamic investment options among South Indian investors.

(With inputs from agencies.)