Birla Opus Paints Unveils 'New Paint for the New Era' Campaign

Birla Opus Paints, part of the Aditya Birla Group, launches a vibrant new campaign 'New Paint for the New Era'. Featuring actors Vicky Kaushal and Rashmika Mandanna, the initiative focuses on contemporary paint innovations. The 360-degree campaign aims to transform the decorative paint landscape in India.

Birla Opus Paints has introduced a fresh campaign, 'New Paint for the New Era', as it makes strides in the decorative paints domain. The initiative, supervised by Leo Burnett India, features Vicky Kaushal and Rashmika Mandanna, showcasing the brand's innovative offerings.

Aiming for widespread outreach, the campaign unfolds in multiple languages, supported by a full-scale rollout across TV, digital platforms, out-of-home advertisements, print, and radio to maximize impact and consumer interaction.

Rakshit Hargave, CEO of Birla Opus Paints, expressed confidence that this campaign will resonate with consumers, thanks to its dynamic cast and creative narrative. Acclaimed actors like Saurabh Shukla and Neena Gupta join the campaign, adding depth with their timeless appeal.

(With inputs from agencies.)