Pulse Candy Unveils Innovative Ganesh Chaturthi Celebration with AI Integration

Pulse Candy, a brand under DS Group, launches 'Pulse Ganesh Mahotsav', a campaign blending Ganesh Chaturthi celebrations with AI technology. The event features collaborations with prominent pandals and an AI platform that creates customized Ganesha visuals. The initiative aims to connect with the youth and enhance brand awareness.

Pulse Candy, a leading brand in the hard-boiled candy sector from the DS Group, has announced its latest campaign dubbed 'Pulse Ganesh Mahotsav'. The campaign is a unique blend of Ganesh Chaturthi festivities and cutting-edge AI technologies.

Pulse Candy has revolutionized its category with innovative AI formats, continuing to drive marketing efforts and creating memorable consumer experiences. This Ganesh Chaturthi, Pulse Candy will collaborate with iconic pandals like Lalbaugcha Raja in Mumbai, and others across Maharashtra, to enhance brand visibility.

The 'Meri Bhakti Mere Bappa' concept will use AI to bring devotees' visualizations of Lord Ganesha to life at the Pulse Ganesh Pandal. Devotees can describe their vision of Ganesha, and an AI system will generate personalized images, subtly integrating Pulse Candy. These images will be projected on large screens at the pandals, creating a unique festive experience. Additionally, a social media contest and AI microsite will enable users to generate and share AI-created Ganesha images, extending the celebration online.

(With inputs from agencies.)