FEF and Dharmatic Entertainment Forge New Path in Fashion and Media

The Fashion Entrepreneur Fund (FEF) has partnered with Dharmatic Entertainment Pvt. Ltd. to merge fashion with creative storytelling, fostering innovation and providing opportunities for emerging fashion entrepreneurs. The collaboration was announced during the 3rd FEF Annual Gala in Mumbai, attended by notable figures from fashion, film, and business.

The Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment Pvt. Ltd., the digital content division of Dharma Productions, have announced a groundbreaking partnership during the 3rd FEF Annual Gala on September 5 at Taj Lands End, Mumbai. The event saw the presence of prominent industry figures including Mr. Akshay Kumar, Mr. Karan Johar, and Mr. Ravi Jaipuria.

The alliance aims to blend fashion with creative storytelling, fostering innovation, and creating new opportunities for emerging fashion entrepreneurs. This collaboration follows the recent announcement of Karan Johar joining FEF as an investor and promoter. Johar emphasized the need to use fashion as a narrative that reflects identity, heritage, and aspiration.

Apoorva Mehta, CEO of Dharmatic Entertainment, highlighted the transformative potential of merging fashion with digital media, while Bollywood superstar Akshay Kumar underscored the cultural impact of the initiative. Business leaders like Ravi Jaipuria and Vagish Pathak lauded the collaboration for its potential to build sustainable business models and elevate the profiles of emerging talent.

(With inputs from agencies.)