Dulux Velvet Touch Eterna: Redefining Luxury in India's Decorative Paint Industry

AkzoNobel India Ltd. introduces Dulux Velvet Touch Eterna, an uber-luxury interior emulsion. This new product takes the legacy of Dulux Velvet Touch to new heights with advanced PU reinforced acrylic technology that offers superior durability and dust resistance. It features TruColour+ technology with antioxidants and uses tea tree oil for a refreshing aroma.

AkzoNobel India Ltd. has unveiled its latest uber-luxury interior emulsion, the Dulux Velvet Touch Eterna. With cutting-edge PU reinforced acrylic technology, this paint offers enhanced durability and dust resistance, maintaining pristine and elegant walls.

The introduction of TruColour+ technology with antioxidants ensures richer and longer-lasting colors, while the addition of tea tree oil eliminates unpleasant odors during application, offering a refreshing scent.

Rohit Totla, Executive Director – Decorative Paints, highlights the brand's continued innovation and commitment to superior quality. The exclusive 'Eternals' collection, featuring 10 themes, promises to transform interiors with timeless elegance. Dulux Velvet Touch Eterna is currently available in select markets and will expand to major cities soon.

(With inputs from agencies.)