Classic Legends Revamps Jawa Brand with New Motorcycle Launch

Mahindra-owned Classic Legends unveils the new Jawa 42 FJ motorcycle. The company, which holds legacy motorcycle brands like Jawa and BSA, aims to navigate challenges and create new brand stories. Classic Legends seeks to dominate India's premium motorcycle segment under the leadership of Anand Mahindra and Anupam Thareja.

Classic Legends, a Mahindra Group-owned premium motorcycle firm, recently launched the new Jawa 42 FJ motorcycle, marking another milestone in its effort to resurrect legacy brands. The 42 FJ is priced starting at Rs 1.99 lakh, aiming to strike a balance between design, price, and performance.

Addressing the launch event, Group Chairman Anand Mahindra emphasized that stories are the backbone of successful brands. "We are running a marathon. We may fall, we may sweat, but we will rise up," Mahindra stated, highlighting the firm's perseverance in building the iconic Jawa brand.

Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles, expressed their ambition to make Classic Legends a global two-wheeler entity. The company is well-positioned in India's premium motorcycle segment and aims to secure the top slot soon.

(With inputs from agencies.)