'Brand UP' Takes Flight: Expanding Tourist Destination Promotion at Major Airports

To promote 'Brand UP', information boards about Uttar Pradesh’s tourist destinations will be installed at major airports like Delhi and Mumbai. This initiative, already implemented at key locations within Uttar Pradesh, is now expanding to five major airports across India with plans for further expansion.

The initiative to further promote 'Brand UP' will see the installation of boards showcasing Uttar Pradesh's tourist destinations at major airports across the country, including Delhi and Mumbai.

Boards highlighting these attractions are already present at railway stations, bus terminals, and high-traffic areas within Uttar Pradesh. The initiative now aims to extend to key airports nationwide, as detailed in an official statement.

Initial preparations focus on promoting 'Brand UP' at five major airports, with large display boards planned for strategic locations such as the arrival and departure areas of international and domestic terminals in Delhi and Mumbai. Additional promotional efforts are set for Kolkata, Coimbatore, and Indore airports.

(With inputs from agencies.)