House of Hiranandani Fights Plastic Waste with 'Waste Wise' Initiative

House of Hiranandani launched 'Waste Wise,' a pillar of their Tomorrow Matters campaign, aiming to recycle 18,000 kg of plastic waste and convert 3.4 million kg of wet waste into organic manure. The initiative promotes sustainable waste management practices and targets reducing landfill dependency while educating the community on responsible waste disposal.

Mumbai, 23 August 2024: House of Hiranandani, a reputed real estate developer, has rolled out 'Waste Wise,' the second pillar of its extensive Tomorrow Matters campaign. This strategic initiative seeks to address the plastic waste crisis by recycling 18,000 kg of plastic waste and converting 3.4 million kg of wet waste into organic manure over the next five years. The manure generated will be employed in community gardens and distributed among local residents, promoting greener living practices.

The campaign kicked off with an engaging video featuring Polly, a plastic bag, aimed at raising awareness about the dangers of improper waste disposal. This launch also included distributing eco-friendly coffee mugs and steel bottles to over 1,000 employees, discouraging the use of disposable paper cups and plastic bottles. Upcoming programs include workshops on waste management, collection of plastic and E-waste, and bin distributions, all aimed at fostering community involvement in sustainable practices.

Prashin Jhobalia, Chief Marketing Officer of House of Hiranandani, emphasized the campaign's importance in addressing the escalating global plastic waste crisis. According to the OECD Global Plastic Outlook, global plastic waste production has doubled since 2000 and could triple by 2060, with only 9% currently being recycled. Jhobalia stressed the necessity of community education on the hazards of plastic and the benefits of wet waste composting in driving meaningful change. The Tomorrow Matters campaign, featuring four key pillars, signifies House of Hiranandani's commitment to nurturing a sustainable future through responsible living.

(With inputs from agencies.)