Paramount Takeover, Taylor Swift's Tour Finale, and Netflix Ad Surge: This Week in Entertainment

This week in entertainment: Edgar Bronfman Jr. bids $4.3 billion for Paramount, Taylor Swift closes the European leg of her Eras tour, and India's antitrust body assesses the Disney-Reliance merger's impact on cricket rights. Other highlights include 'Pachinko' Season Two, Netflix's advertising surge, and Manizha's anti-war track.

The battle for Paramount Global intensifies as veteran media executive Edgar Bronfman Jr. submits a $4.3 billion bid to take over the company via National Amusements, the family holding firm. The bid introduces a new twist in the sale process, amid competing interests for Paramount's key assets like CBS and MTV.

Taylor Swift is set to conclude the European leg of her record-breaking Eras tour in London, drawing massive crowds to Wembley Stadium. This marks the final chance for European fans to see the critically acclaimed show. Swift's previous Vienna shows were canceled following a foiled attack.

India's antitrust body has raised concerns regarding the $8.5 billion merger between Reliance and Disney, citing potential harm to competition over cricket broadcast rights. This development poses a significant obstacle to the merger, which aims to challenge competitors like Sony, Zee Entertainment, Netflix, and Amazon.

Fans of the acclaimed TV series 'Pachinko' can look forward to an expanded cast and heightened stakes as Season Two premieres. The multi-generational saga continues in Osaka, Japan, in 1945, keeping audiences engaged with its intricate storytelling in Korean, Japanese, and English.

With NFL games contributing to its appeal, Netflix reports a 150% surge in upfront ad commitments. The streaming giant closed deals with major holding companies and independent agencies, enhancing its content lineup in its second year of upfront negotiations.

(With inputs from agencies.)