Harpic's New Campaign 'Bathroom Jagmagaye Toh Din Ban Jaaye' Shines Light on Bathroom Hygiene

Harpic unveils its new campaign 'Bathroom Jagmagaye Toh Din Ban Jaaye' featuring actors Karan Wahi and Erode Mahesh. The campaign emphasizes the importance of bathroom hygiene in setting a positive tone for the day. Harpic Bathroom Cleaner aims to deliver superior cleaning, killing 99.9% of germs and leaving a pleasant fragrance.

New Delhi, Delhi, India – Harpic, India's top bathroom cleaning brand, has launched its latest campaign 'Bathroom Jagmagaye Toh Din Ban Jaaye,' featuring actors Karan Wahi in the North and Erode Mahesh in the South. The initiative highlights the crucial role that bathroom hygiene plays in influencing people's morning mood.

Research indicates that an unclean bathroom can negatively impact one's day, while a sparkling clean bathroom can set a positive tone. Harpic Bathroom Cleaner promises superior cleaning effectiveness, outperforming generic alternatives like detergent and bleach. It aims to ensure bathrooms are free from germs and filled with refreshing fragrances to enhance the user experience.

Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt - South Asia, commented, 'At Reckitt, our mission extends beyond products; we aim to enhance lives through better hygiene and health. Our campaign reiterates Harpic's expertise in cleanliness and hygiene, showcasing its ability to transform morning routines.' Conceptualized by Havas Worldwide India, the campaign uses brass band music to symbolize mood upliftment, reinforcing Harpic as a trusted partner for sparkling clean bathrooms.

(With inputs from agencies.)