Orangeblowfish Highlights Culture-Business Nexus at Australia-China Summit

Shanghai-based creative agency, The Orangeblowfish, participated in the 17th Australia-China Emerging Leaders Summit (ACELS) focusing on the intersection of culture and business. The event brought together emerging leaders from various disciplines to enhance bilateral relations between Australia and China. Natalie Lowe, CEO of The Orangeblowfish, shared insights on cultural nuances in business.

The 17th Australia-China Emerging Leaders Summit (ACELS), held from July 5th to 7th, 2024, showcased the pivotal connection between culture and business. Shanghai-based creative agency, The Orangeblowfish, contributed significant insights at the event.

Hosted at the Sheraton Grand Shanghai, Pudong Hotel and Residence, the Summit's theme focused on renewing dialogue and leading a fresh chapter in Australia-China relations. Natalie Lowe, CEO of The Orangeblowfish, participated in a panel discussion on cultural impressions and influences on business.

Natalie emphasized that The Orangeblowfish's campaigns leverage cultural resonance to boost brand awareness. She remarked on the importance of understanding cultural dynamics, stating, "Culture extends beyond geographical spaces and includes generational and socio-economic factors."

(With inputs from agencies.)