H&M Struggles Amid Fast-Fashion Pressure
Swedish retailer H&M reported weaker-than-expected sales for the fourth quarter, attributing the downturn partly to a delayed Black Friday. Despite a 4% sales rise in December and January, the company faces strong competition in the fast-fashion sector. CEO Daniel Erver cites increased marketing and improved shopping experiences as positive influences.

Swedish fast-fashion giant H&M announced a drop in fourth-quarter sales, falling short of analyst expectations. The retailer attributed this to a delayed Black Friday, which shifted substantial sales into December, skewing the figures.
Despite the setback, H&M reported a 4% increase in sales during December and January, suggesting a promising start to the new fiscal year. The company's shares, however, faced a 4.5% hit when markets opened, reflecting investor concern.
CEO Daniel Erver, now a year into his role, emphasized the positive impact of stronger online sales, improved shopping experiences, and effective marketing strategies. Still, H&M faces fierce competition from Chinese retailer Shein and other industry leaders like Inditex's Zara.
(With inputs from agencies.)
- READ MORE ON:
- H&M
- sales
- fast-fashion
- Black Friday
- marketing
- competition
- Daniel Erver
- online sales
- Shein
- Zara
ALSO READ
Michael Johnson's Grand Slam Track League: A New Era in Athletic Competition
Xiaomi and Khushi Advertising Revolutionize Marketing with Redefined Brand Experience
Isha Ambani Welcomes Gayatri Yadav as Reliance's New Marketing Chief
Govt Issues Uniform Code for Ethical Pharmaceutical Marketing Practices 2024
Tesla's Decline: Elon Musk's Influence Amidst Fierce Competition