Quick Commerce Poised to Rival E-commerce Titans by 2025

Zepto CEO Aadit Palicha predicts that quick commerce will rival giants like Amazon by 2025, with significant industry changes in customer value, unit economics, and capital markets. Quick commerce companies like Zepto and Blinkit are reporting massive growth and handling large volumes of orders, setting a strong foundation for future success.

Quick commerce is anticipated to achieve parity with e-commerce behemoths like Amazon by 2025, according to Zepto's CEO, Aadit Palicha. In a LinkedIn post, he highlighted that 2024 would be pivotal for the realization of its potential, emphasizing the need for exceptional execution among providers.

Zepto, on the brink of its IPO, saw a 120% surge in operating revenue to Rs 4,454 crore in FY24, outperforming competitors including Swiggy's Instamart and Zomato's Blinkit. Palicha forecasts a transformative year in 2025, with enhancements in customer propositions, unit economics, and the capital market landscape for quick commerce.

Echoing the growth, Blinkit's CEO reported record-high orders during the New Year, doubling operations year-over-year. This surge underscores the increasing popularity and rapid adoption of quick commerce in India, facilitated by cultural trends and viral traditions.

(With inputs from agencies.)