Godrej Capital Launches 'Badho Behisaab' Festive Campaign for MSMEs

Godrej Capital, part of the Godrej Industries Group, launches 'Badho Behisaab', a festive campaign designed to support MSMEs by providing flexible loan solutions. The initiative aims to inspire businesses to seize growth opportunities, ensuring financial readiness for a successful festive season.

Godrej Capital, the financial services wing of the Godrej Industries Group, has unveiled a new festive campaign named 'Badho Behisaab.' This initiative seeks to empower micro, small, and medium enterprises (MSMEs) by offering flexible financial solutions tailored for the festive season.

The campaign promotes financial readiness among businesses, enabling them to capitalize on growth opportunities during India's bustling festive period. It underscores the importance of financial support in business growth and offers loans against property, along with other flexible financial products.

Publicis India crafted a Digital Video Commercial to launch the campaign, portraying entrepreneurs who tirelessly prepare for the festive rush. The campaign is disseminated through a comprehensive multi-channel strategy, including digital and direct marketing, to reach a wide audience in Tier 2 and Tier 3 cities.

(With inputs from agencies.)