'Welcome' SMS that Shifted a Legacy: The Tata Nano Saga

The shifting of the Tata Nano project from West Bengal to Gujarat in 2008, instigated by a simple SMS from Narendra Modi, marked a pivotal moment in automotive history. Originally faced with protests in West Bengal, Tata found a supportive environment in Gujarat for what was to be the world's cheapest car.

In a historic shift that underscored the power of concise communication, a single-word SMS from then Gujarat Chief Minister Narendra Modi to industrialist Ratan Tata redirected the Tata Nano project from West Bengal to Gujarat in 2008. This move closed one chapter and opened another, establishing a fresh narrative in the automotive industry with what was anticipated to be the world's most affordable car.

The Tata Nano project initially faced intense resistance in West Bengal. Protests spearheaded by Trinamool Congress leader Mamata Banerjee erupted against land acquisitions by the then-ruling Left Front government for the Nano plant in Singur. Amidst this tumult, Tata announced the plant's withdrawal from the state at a press conference in Kolkata, during which Modi sent his succinct invitation, 'Welcome.'

Shortly after this decisive moment, Tata declared the relocation of the plant to Sanand, Gujarat, just four days later. This transition was praised by both parties, with Modi lauding the efficient response of Gujarat's government machinery, which he claimed matched corporate standards. On the inauguration of the Sanand plant in 2010, Ratan Tata expressed his gratitude for the peaceful and harmonious conditions offered by Gujarat, a sentiment that underscored the state's supportive climate for businesses.

(With inputs from agencies.)