Cupid Limited's Bold B2C Expansion and Product Diversification

Cupid Limited, renowned for manufacturing condoms and personal care products, is aggressively expanding its B2C operations in India. With substantial revenue growth and a vast retail network, the company aims for ₹ 50 crore in this fiscal year. Additionally, new product lines and e-commerce ventures are set to drive future growth.

Mumbai, September 06, 2024: Cupid Limited, a leading Indian manufacturer of male and female condoms and other personal care products, is aggressively pursuing a B2C expansion strategy. Having recorded net revenues of ₹ 12.50 crore within India over the past seven months, Cupid aims to cross ₹ 50 crore in the current fiscal year.

In a short span, Cupid has built an extensive distribution network with over 40 super stockists, 500+ distributors, and 50,000 retail touchpoints. The company plans to double its retail reach by the end of the year and is investing in strategic marketing initiatives.

The company's recent product diversification includes almond hair oil, massage oils, and perfume gift packs. With increased production capacity and international export orders, Cupid is positioning itself for strong future growth in both domestic and international markets.

(With inputs from agencies.)