Kia and Audi Lead Customer Experience Index in India
Kia India and Audi have topped the Customer Experience Index in the mass market and luxury segments respectively, according to a study by the Federation of Automobile Dealers Associations and Frost & Sullivan. The study aimed to quantify customer experiences across various metrics in the passenger vehicle category.
- Country:
- India
Kia India and Audi have emerged as leaders in the customer experience index for the mass market and luxury segments, respectively, according to a study by the Federation of Automobile Dealers Associations (FADA) and Frost & Sullivan.
The study's primary objective was to assess and quantify customer experiences across sales, after-sales service, and product quality within the passenger vehicle category. The Customer Experience Index (CEI) was conducted with a sample size of 8,685 respondents.
Kia India secured the top position in the mass market segment with a score of 45.84, followed by Toyota, Tata Motors, MG Motor, Mahindra & Mahindra, Maruti Suzuki, and Hyundai. In the luxury segment, Audi led with a score of 48.93, followed by BMW, Mercedes-Benz, Volvo, and JLR.
(With inputs from agencies.)