Clarks Hotels & Resorts Unveils aotel: The Ultimate Stay for Modern Travellers

Clarks Hotels & Resorts launches aotel, a new brand focused on stylish, affordable, and tech-savvy accommodations. The first aotel debuts in Palampur, offering a blend of modern amenities and local experiences. Designed for today's explorers, aotel aims to redefine hospitality for the new generation.

New Delhi [India], September 3: Clarks Hotels & Resorts has introduced aotel, a contemporary brand aimed at modern travelers, combining style and affordability without compromising on comfort.

Chief Operating Officer Rahul Deb Banerjee is enthusiastic about the new venture: 'We are thrilled to introduce aotel, a brand that promises to redefine hospitality for the new generation of travellers. Our aim is to provide a unique, unforgettable experience that combines modern amenities with exceptional style. We're excited to launch aotel in Palampur, with eight more locations in the pipeline.'

The brand's debut location in Palampur, Himachal Pradesh, offers guests four stylish room categories and numerous amenities. It's designed to cater to young, tech-savvy travelers seeking both relaxation and adventure.

(With inputs from agencies.)