Zen Diamond Shines in Mumbai with Grand Opening

Turkey-based Zen Diamond debuts its first flagship store in Mumbai's Bandra (West). Marking an influential entry into India's jewellery market, the brand aims to expand rapidly while offering unique, meticulously crafted pieces. Key insights on India's market preferences, customization importance, and future expansion plans were discussed by company leaders.

New Delhi [India], August 23: Zen Diamond, a prestigious diamond jewellery retailer based in Turkey, announced the grand opening of its flagship store in Mumbai's Bandra (West) jewellery hub. Zen Diamond, which operates over 400 retail stores across Europe, USA, and the Middle East, seeks to make a significant mark in the Indian market.

Emil Guzelis, Chairman of Zen Diamond Group, has partnered with Neil Sonawala to spearhead the brand's foray into India. Guzelis emphasized that Zen Diamond's unique selling points (USPs) will set it apart, highlighting meticulous craftsmanship and features like the hidden diamond symbolizing positivity. The brand collaborates with top European and international designers to offer stylish, high-quality pieces at accessible prices, ensuring a distinctive experience for Indian consumers.

Neil Sonawala noted that Indian consumers increasingly seek a blend of tradition and modernity in their jewellery. Zen Diamond plans to cater to this demand with a range of options, from Signature Solitaire and Diamond Cluster collections to bespoke designs. The company supports the 'Make in India' initiative by crafting jewellery locally. With plans to open 100 stores across India in the next 7 years, Zen Diamond is poised for rapid expansion while maintaining its commitment to affordability and quality. The Mumbai store is open daily from 11 am to 9 pm.

(With inputs from agencies.)