Government Invests in World Dance Crew Championship to Boost NZ Economy

"Kiwi dance crews are a familiar sight at international competitions, often securing top spots on the world stage," said Minister Lee.

Economic Development Minister Melissa Lee has expressed her enthusiasm for the anticipated economic impact of the World Dance Crew Championship, a new international street dance competition set to take place in Auckland next year.

"Kiwi dance crews are a familiar sight at international competitions, often securing top spots on the world stage," said Minister Lee. "Next year, that world stage will be right here in Auckland."

The Government is contributing $750,000 from the Major Events Fund toward the event, with Tātaki Auckland Unlimited matching this investment, bringing the total to $1.5 million.

The event is expected to generate approximately $4 million for the New Zealand economy, with $1 million benefiting Auckland directly. "Beyond the immediate economic and social benefits, the World Dance Crew Championship represents a unique investment opportunity within the Major Events Fund portfolio and for New Zealand’s broader economy," Lee added.

The championship is expected to draw at least 2,000 international participants, supporters, and officials to New Zealand in 2025, with dance crews from over 40 countries invited to compete.

This investment marks the Major Events Fund’s largest contribution to a locally run arts event with international ambitions. "I'm thrilled that we can support this exciting new event and help realize the vision of creating the world’s premier international street dance championship," said Lee.

The event is seen as a potential catalyst for international tourism, investment, and the creation of valuable New Zealand-owned intellectual property, with opportunities for international sponsorship, investment, and global licensing agreements.