Boosting Blue-Collar Retention: Horizon Industrial Parks' Unique Approach

Horizon Industrial Parks, a prominent Indian industrial and logistics park developer, focuses on engaging blue-collar workers to enhance retention and efficiency. Surveys show high attrition rates among these workers, but with health, safety, and fitness initiatives, the company improves employee satisfaction and reduces turnover. Engaged workers boost productivity and organizational success.

Horizon Industrial Parks, a prominent developer of industrial and logistics parks in India, underscores the vital role of blue-collar worker engagement in enhancing retention and operational efficiency. With India's monthly attrition rates for these workers between 8-24 percent and annual turnover at 55 percent, retention is a major challenge.

A recent survey by the company revealed that 92 percent of tenants, comprising 22,000 workers, consider health and safety initiatives essential. Moreover, 53 percent of tenants believe fitness and sports programs are key to worker satisfaction.

Horizon Industrial Parks has launched engagement activities including festival celebrations, health drives, eye check-ups, green initiatives, and sports events to build community and enhance worker well-being.

In a competitive market, focusing on blue-collar employee engagement is crucial. These workers are integral to supply chain operations, and their retention reduces costs and improves safety. A Gallup study highlights that engaged teams are more productive and profitable, with fewer safety incidents and absenteeism.

Horizon Industrial Parks' efforts to value and engage blue-collar workers aim to foster a more loyal and productive workforce, crucial for organizational success.

(With inputs from agencies.)