Southwest Airlines Introduces Assigned and Premium Seating

Southwest Airlines is breaking a 50-year tradition by assigning seats and offering premium seating. The decision aims to meet changing customer preferences and improve financial performance. Additionally, Southwest reported higher-than-expected profits and announced the introduction of overnight redeye flights, starting on February 14, 2025, in several key markets.

Southwest Airlines is set to end its 50-year tradition of open seating with plans to start assigning seats and offering premium seating options for customers seeking more legroom.

The airline, on Thursday, cited evolving customer preferences and the potential for increased revenue as reasons behind the decision. This move comes after considering feedback and recognizing a shift towards longer flights where passengers prefer assigned seating.

On the same day, Southwest reported better-than-expected second-quarter profits and revenue. The airline also announced its first overnight redeye flights, starting on February 14, 2025, covering routes such as Las Vegas to Baltimore and Orlando, Los Angeles to Baltimore and Nashville, and Phoenix to Baltimore. Additional routes are expected to be introduced gradually.

(With inputs from agencies.)