Apparel Group Expands Partnership with Crocs to North and East India

Apparel Group broadens its collaboration with Crocs, becoming the Exclusive Retail Licensee for the brand in North and East India. This strategic alliance aims to meet the surging demand for quality footwear in the region.

New Delhi [India], July 13: Apparel Group, a global retail conglomerate, has announced a major expansion of its partnership with Crocs, the globally renowned footwear brand. This move appoints Apparel Group as the Exclusive Retail Licensee for Crocs in North and East India, significantly broadening the brand's footprint in the region.

This strategic partnership capitalizes on the strengths of both companies, aiming to meet the increasing demand for high-quality footwear in India. According to Tushar Ved, President of Apparel Group India, the company is committed to extending the success achieved in the GCC region to new Indian markets, enhancing customer reach with Crocs' iconic products.

Abhishek Bajpai, CEO of Apparel Group India, emphasized the potential for growth and consumer satisfaction through this alliance. Sumit Dhingra, Vice President & General Manager of Crocs India, Middle East, and Africa, expressed confidence that the partnership will offer new growth opportunities by leveraging Apparel Group's strategic network and market expertise. This collaboration aims to provide Indian consumers greater access to Crocs' products, available for men, women, and children.

(With inputs from agencies.)