Karthumbi Umbrellas: Symbol of Tribal Entrepreneurship Takes National Spotlight

Union Minister George Kurian encourages the public to buy Karthumbi umbrellas made by the tribal women of Attappady. This follows Prime Minister Narendra Modi highlighting these colorful umbrellas in his 'Mann Ki Baat' address, emphasizing their significance and rising demand across the country.

In a call to action, Union Minister George Kurian on Sunday urged citizens to purchase Karthumbi umbrellas, a product crafted by the tribal women of Attappady, Kerala. This appeal followed Prime Minister Narendra Modi's commendation of these colorful umbrellas during his 'Mann Ki Baat' radio address.

Prime Minister Modi highlighted the uniqueness and national demand for these umbrellas, underscoring the exceptional craftsmanship of Kerala's tribal sisters. Minister Kurian, viewing the address at a local residence in his home village of Kanakkary, noted Modi's explicit mention demonstrated his keen interest in the southern state.

'The Karthumbi Umbrellas are made by our tribal sisters of Attappady. I urge everyone to buy these umbrellas to support our tribal sisters,' Kurian addressed the media. He was joined by BJP workers during the broadcast.

Modi's address also praised the 'Vattalakki Cooperative Farming Society,' which supervises the production of these umbrellas. This cooperative, led by women, has not only excelled in entrepreneurship but is also venturing into retail and traditional dining.

The Prime Minister highlighted that the initiative aims to propagate their culture beyond the local realm, exemplifying the 'vocal for local' ethos. 'Today, Karthumbi umbrellas have made their mark, from a small village in Kerala to multinational companies,' Modi added.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)