The Digital Frontier: How Technology is Shaping Indian Travel Trends

A new study by Amadeus highlights the increasing influence of social media, travel influencers, and virtual reality on Indian travel decisions. The report also notes willingness among Indian travelers to pay extra for personalized hotel features and preferences for virtual reality experiences before travel.

A recent report from Amadeus reveals significant shifts in how Indian travelers are making trip decisions, with technology playing a pivotal role. Social media ads and travel influencers now lead the pack in inspiring travel choices, while traditional sources like newspapers and TV ads are seeing fluctuating influence.

The research shows a strong preference among Indian travelers for personalized travel experiences, including willingness to pay extra for specific hotel features. This personalization could boost revenue for mid-range hotel chains. The study also highlights Indian travelers' growing interest in virtual reality to explore destinations before visiting.

Business travelers in India show a preference for tech-enabled check-ins and payment options, with a notable interest in cryptocurrency use. Amadeus aims to use these insights to enhance the end-to-end travel experience by leveraging technology and innovation.

(With inputs from agencies.)