CMO Radar 2024: AI is Reshaping Marketing Dynamics

The Infosys CMO Radar 2024 report explores the adoption of AI in marketing, revealing that AI fluency among CMOs drives business value and corporate influence. The research categorizes CMOs into Leaders, Learners, or Laggards based on AI fluency, highlighting the importance of predictive AI for marketing efficiency.

Infosys Knowledge Institute has unveiled its CMO Radar 2024 report, revealing a significant surge in AI adoption among marketing leaders globally. The report states that while most CMOs are implementing AI across various marketing functions, nearly half of these endeavors fail to maximize business value, with only 52% achieving success.

The research highlights the pivotal role of AI fluency in decision-making and strategy formulation. CMOs are categorized into Leaders, Learners, or Laggards, based on their ability to derive value from AI. AI-fluent leaders excel in using predictive AI for personalized campaigns and optimizing marketing performance, driving significant business outcomes.

The comprehensive survey, involving 2,600 marketing executives from diverse industries, underscores the need for strategic AI integration in marketing processes. It emphasizes embedding AI into business strategies, aligning goals, and ensuring robust risk management to harness AI's potential fully and enhance competitive positioning in the market.

(With inputs from agencies.)