FanCode and VMAX Revolutionize AdTech in Sports Streaming

FanCode has partnered with VMAX, a product by Vserv, to enhance ad experiences and accelerate revenue growth in sports streaming. By integrating VMAX's Client-Side Ad Insertion technology, FanCode witnessed a significant boost in advertiser mix and a reduction in ad serving costs, improving the overall user experience.

In a significant development for the sports streaming industry, FanCode has teamed up with VMAX to enhance its advertising technology. FanCode, known for its live scores and interactive content, has adopted VMAX's Client-Side Ad Insertion (CSAI) capabilities, marking a departure from traditional Server-Side Ad Insertion (SSAI) methods.

This collaboration has resulted in a remarkable 2X increase in FanCode's advertiser mix and a notable reduction in ad serving costs. Sashank Kakani, Vice-President of Product Revenue at FanCode, stated that the partnership has notably improved their video startup time and user experience.

On the other hand, Ashay Padwal, Co-Founder & Chief Product and Tech Officer of Vserv, emphasized the synergy between FanCode's fan-centric approach and VMAX's advanced adtech solutions. Narayan Jaesingh, Chief Business Officer, Vserv, highlighted the innovative strides made through this collaboration, pointing to a surge in demand for skippable video ads.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)