Reliance General Insurance Partners with WebEngage and InfoAxon for Enhanced Customer Engagement

Reliance General Insurance has teamed up with WebEngage and InfoAxon to improve customer engagement. This partnership aims to utilize digital tools to provide a seamless omnichannel experience for customers, partners, and agents. The goal is to offer hyper-personalized customer experiences and drive business growth with advanced technologies.

Reliance General Insurance (RGI) has announced a strategic partnership with MarTech company WebEngage and IT services firm InfoAxon to revolutionize its customer engagement approach. This collaboration aims to leverage cutting-edge digital tools to offer a seamless omnichannel experience to customers, partners, and agents.

The initiative is set to equip RGI with advanced solutions, including InfoAxon's low-code, API-driven digital insurance stack, and WebEngage's customer data platform (CDP) alongside its AI-powered personalization engine. The ultimate goal is to enhance RGI's service delivery and market positioning.

'At Reliance General Insurance, we understand the importance of embracing digital innovation to stay ahead in today's fast-paced world. Our collaboration with WebEngage and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance customer engagement and drive business growth,' commented Prabhdeep Batra, Chief Distribution Officer at Reliance General Insurance.

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