Influencer Stunt in Argentine Football Stirs Controversy

Argentine club Deportivo Riestra faced backlash for placing influencer Ivan Buhajeruk in their lineup for a game against Velez Sarsfield. Buhajeruk, better known as Spreen on YouTube, has no football experience and was subbed off quickly. The move, deemed disgraceful, was a part of unconventional marketing strategies.


Devdiscourse News Desk | Updated: 12-11-2024 07:16 IST | Created: 12-11-2024 07:16 IST
Influencer Stunt in Argentine Football Stirs Controversy
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In a controversial move, Argentine club Deportivo Riestra included YouTube influencer Ivan Buhajeruk, known as Spreen, in their starting lineup against Velez Sarsfield. Without professional football experience, Buhajeruk was substituted within the first minute, attracting widespread criticism.

Commentators on Tyc Sports decried the decision, calling Buhajeruk's brief appearance 'shameful' and a 'disgrace.' Despite the uproar, coach Cristian Fabbiani revealed the substitution was pre-planned for marketing purposes, suggesting it was a one-off event.

Criticism extended beyond the media, with former Argentina international Juan Sebastian Veron condemning the act as disrespectful to the sport. Despite the backlash, Riestra's overall performance this season remains strong, equaling points with Boca Juniors.

(With inputs from agencies.)

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