Decathlon to Invest €100 Million in Expanding Indian Operations

French sports retailer Decathlon announced it will invest €100 million in expanding its retail and manufacturing operations in India over the next five years. The company aims to double its business, enhance digital channels, and increase local sourcing. India is expected to become one of Decathlon's top five global markets.

French sports retailer Decathlon has announced it will invest €100 million (approximately Rs 933 crore) in India over the next five years, targeting one of its fastest-growing markets.

Decathlon India CEO Sankar Chaterjee revealed the company aims to double its business and expand its network to 190 stores across 90 cities during this period. This investment will also focus on enhancing their digital channels and increasing local manufacturing.

With 68% of goods currently sold in India being locally produced, Decathlon plans to boost this figure to 85% by 2026. The company also seeks to add 10-15 new stores annually and explore B2B sales channels. Decathlon Global Chief Retail and Countries Officer Steve Dykes highlighted India's importance to the company's global strategy.

(With inputs from agencies.)