Decathlon to Invest 100 Million Euros in Indian Expansion

French sports retailer Decathlon plans to invest 100 million euros in India over the next five years to expand its retail and manufacturing operations. Currently, 68% of the goods sold in India are locally produced. The company aims to increase local sourcing to 85% by 2026.

French sports retailer Decathlon announced on Wednesday a substantial investment of 100 million euros (approximately Rs 933 crore) in India, targeting one of its fastest growing markets, over the next five years. The funds will be used to expand its retail footprint and manufacturing operations.

Decathlon India CEO Sankar Chaterjee revealed that the company anticipates doubling its business within three to five years, aiming to establish a network of 190 stores from the current 90-store presence. Part of the investment will also enhance the company's digital operations as per its omni-channel strategy.

Decathlon plans to significantly increase its domestic manufacturing, with a goal to produce 85% of goods sold in India locally by 2026, up from the current 68%. The company also intends to explore new sales channels, including B2B, to bolster its impact in India, a key market now integral to Decathlon's global operations and future growth.

(With inputs from agencies.)