NBA Secures Massive $77 Billion Broadcast Deal with Disney, NBCUniversal, and Amazon

The NBA has finalized an 11-year broadcast deal worth $77 billion with Disney's ESPN, Comcast-owned NBCUniversal, and Amazon. This new deal, which increases regular-season TV broadcasts significantly, terminates the NBA’s long-term relationship with Warner Bros Discovery's TNT Sports. Analysts believe the deal enhances global fan engagement and profitability.

In a landmark agreement, the NBA announced on Wednesday an 11-year deal valued at $77 billion with Disney's ESPN, NBCUniversal, and Amazon to broadcast its games. This lucrative contract significantly increases the number of regular-season games available on broadcast TV, aiming to enhance fan engagement worldwide.

Warner Bros Discovery's TNT Sports, a long-time NBA partner, lost its bid despite a last-minute proposal. This marks a significant shift in partnership dynamics, as the NBA severed its four-decade relationship with the network. The move raises concerns about Warner's role in the evolving sports-streaming landscape.

NBA Commissioner Adam Silver emphasized that the new agreements with these media giants would transform the fan experience by leveraging a variety of platforms for content distribution. Analysts have noted that such high-profile telecast rights demand extensive financial and production commitments. The deal also includes a contract with the Women's National Basketball Association for expanded coverage.

(With inputs from agencies.)