Investigating the Digital Assault: Junk Food Ads Targeting Kids in Australia

The Australian government is evaluating a potential ban on unhealthy food advertising online, following the UK's lead. Research has found that junk food ads on social media disproportionately target children, young men, and parents, urging the need for stricter regulations to create a healthier digital environment.

The Australian government is considering a ban on unhealthy food advertising online, in a move mirroring the upcoming legislative changes in the UK set for October 2025. Melbourne Law School, along with Professor Christine Parker, has contributed pivotal research supporting this potential ban.

An investigation utilizing the Australian Ad Observatory revealed that unhealthy food and drink ads on social media often target parents, children, and young men. The study, which involved over 1,900 volunteers, highlighted the aggressive marketing tactics used by fast-food giants like KFC and McDonald's.

These findings bolster calls for regulatory action to create a healthier digital landscape. The federal government is expected to report soon on methods to limit unhealthy food marketing online, ensuring promotions from fast-food chains, supermarkets, and digital food delivery services are also included.

(With inputs from agencies.)