RAKEZ Hosts Insightful AI Workshop for SMEs and Startups

RAKEZ organized a session to explore AI's applications in sales and marketing, aimed at SMEs and startups. Industry experts discussed actionable strategies to enhance customer understanding, personalize campaigns, and optimize sales, helping participants gain practical knowledge for integrating AI into their business operations.

Abu Dhabi [UAE], July 27 (ANI/WAM): Ras Al Khaimah Economic Zone (RAKEZ) held an exclusive workshop to delve into the practical applications of artificial intelligence (AI) in sales and marketing, targeting its clients, especially SMEs and startups.

The event demystified AI, showcasing how businesses can use it to bolster growth. Industry experts presented actionable strategies and real-world applications of AI, highlighting its potential to enhance customer understanding, personalize marketing campaigns, and optimize sales processes. Participants received a clear roadmap for integrating AI into their business operations.

RAKEZ Group CEO Ramy Jallad remarked, "Staying competitive requires understanding the latest technological tools. We are thrilled to offer our clients a platform to gain the knowledge and confidence needed to leverage AI effectively." The session helped participants overcome uncertainties about AI and illustrated its significant impact on business efficiency.

Garth Tiltmann, General Manager of NOVA Holding Group, emphasized AI's role in revolutionizing the import-export industry and streamlining operations. Fadi Hachicho, CEO of Adventurati Outdoor, highlighted the importance of AI in targeting niche adventure tourism audiences and refining marketing strategies.

RAKEZ remains committed to fostering startup and SME growth through education and networking opportunities, helping its business community stay ahead of the curve.

(With inputs from agencies.)