Reckitt Joins Government's 'Stop Diarrhoea Campaign' to Save Lives

Reckitt, a leading consumer health company, partners with the Ministry of Health and Family Welfare for the 'Stop Diarrhoea Campaign'. The initiative aims to reduce child fatalities due to diarrhoea in India. Through education, ORS and Zinc promotion, and enhanced hygiene measures, the campaign targets several Indian states over two months.

New Delhi, Delhi, India – In a significant move, Reckitt has teamed up with the Ministry of Health and Family Welfare to drive the 'Stop Diarrhoea Campaign'. This initiative, launched by Hon'ble Shri J.P. Nadda, aims for zero child deaths due to diarrhoea in India.

Diarrhoeal diseases remain a leading cause of death among children under five, accounting for 5.8% of fatalities. Reckitt's initiative, in collaboration with Plan India, will focus on promoting ORS and Zinc, and educating communities about crucial hygiene practices. Target states include Maharashtra, Gujarat, Uttar Pradesh, and Rajasthan.

Over the next two months, the campaign will engage community members through handwashing demonstrations, ORS education, and distribution of essential kits. Reckitt's commitment aligns with the larger goal of creating a 'Swachh and Swasth' India, impacting millions of young lives.

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