Value Plus Launches AISEN Solar to Lead Uttar Pradesh's Green Energy Transition

Value Plus Retail launches AISEN Solar, its in-house rooftop solar brand, to address the growing demand for reliable solar energy. With a network of 150+ stores, it aims to become Uttar Pradesh's top solar provider while supporting India's renewable energy goals under the Pradhan Mantri Surya Ghar Muft Bijli Yojana.

Value Plus Retail, renowned as North India's largest electronic retailer, has introduced AISEN Solar, an in-house rooftop solar brand. This step aligns with Prime Minister Narendra Modi's goals for a sustainable India, specifically targeting Uttar Pradesh's growing need for reliable solar energy solutions.

The Indian rooftop solar market is booming with projections to reach $6.17 billion by 2030. While Uttar Pradesh leads with a 17% renewable energy share in its power mix, concerns over installation reliability persist due to numerous new entrants lacking physical outlets.

In response, Value Plus offers AISEN Solar through its extensive retail network, ensuring transparency and consumer trust in Uttar Pradesh. The company plans to become the state's top rooftop solar provider within a few years, supporting India's broader solar installation objectives.

(With inputs from agencies.)