Uttarakhand CM Embraces 'Vocal for Local' with Deepawali Purchases

Uttarakhand's CM Pushkar Singh Dhami supports local artisans by purchasing handcrafted goods during Deepawali, following PM Modi's 'Vocal for Local' initiative. This campaign boosts demand for traditional crafts, offering significant job opportunities and reinforcing India's local entrepreneurial spirit.

In a bid to bolster the local economy, Uttarakhand Chief Minister Pushkar Singh Dhami celebrated Deepawali by purchasing handmade diyas and other festive items from regional artisans, paying digitally. His actions align with Prime Minister Narendra Modi's 'Vocal for Local' initiative which is gaining traction nationwide.

CM Dhami stated that Modi's initiative provides artisans with a new identity and has significantly enhanced their products' demand, thereby creating employment for lakhs. This push towards promoting local goods is inspiring many to support indigenous talent.

Notably, the 'Vocal for Local' initiative was launched by NITI Aayog under the Aspirational Blocks Programme earlier this year, encouraging support for India's innovative spirit and homegrown talent. (ANI)

(With inputs from agencies.)