Aditya Birla Finance and AU Small Finance Bank Launch Feature-Loaded Co-Branded Credit Cards

Aditya Birla Finance Limited and AU Small Finance Bank have introduced co-branded credit cards on Visa and RuPay networks. Available in four variants, these cards offer diverse rewards covering various categories and cater to different customer segments. The launch signifies a collaborative effort to enhance financial convenience and rewards.

Aditya Birla Finance Limited (ABFL) and AU Small Finance Bank Limited have jointly launched the Aditya Birla Finance AU credit cards, available on Visa and RuPay payment networks. The co-branded credit cards offer four variants tailored for different customer segments, ensuring a comprehensive rewards program.

The credit card variants include ABC AU Flex, an affordable option for mass India, and ABC AU Nxt, aimed at millennials with specialized features. Additionally, ABC AU Pro caters to the affluent with benefits like airport lounge access and reduced forex markup fees, while ABC AU Biz is tailored for entrepreneurs, offering accelerated rewards points and dining discounts.

Rakesh Singh, MD & CEO of Aditya Birla Finance Ltd., highlighted the partnership's potential to deliver a seamless and tailored financial experience. Similarly, AU Small Finance Bank's founder Sanjay Agarwal emphasized the significance of this collaboration in the financial services domain, providing unmatched rewards and benefits to consumers nationwide.

(With inputs from agencies.)