Max Life Insurance Launches 'Aarohan' Initiative to Expand in Rural India

Max Life Insurance has introduced the 'Aarohan' initiative to broaden its distribution reach by opening 75 offices in Tier 3 and Tier 4 cities. The initiative aims to enhance insurance awareness and recruit local life advisors to serve underserved markets, aligning with IRDAI's vision of 'Insurance for All by 2047.'

Max Life Insurance Co. Ltd. has announced the 'Aarohan' initiative, aimed at expanding its distribution footprint by adding 75 new offices in Tier 3 and Tier 4 cities across India. Through this endeavor, Max Life seeks to enhance insurance awareness and recruit local life advisors to better serve these underserved markets.

With an existing network reaching approximately 44 lakh customers via over 300 branch offices and 10,000 bank partner branches, Max Life is committed to protecting the financial future of its clientele. The 'Aarohan' initiative will focus on building a robust distribution network to reach new and underserved demographics, thereby enhancing financial security and inclusion across India.

The initiative also includes health camps and digitalization efforts to provide comprehensive support to its customers. Their Chief Distribution Officer, Sumit Madan, emphasized that 'Aarohan' aligns with IRDAI's vision of 'Insurance for All by 2047,' aiming to ensure financial security for emerging markets by tapping into the untapped potential of rural and semi-urban regions.

(With inputs from agencies.)