Wimbledon’s Rapidly Growing Popularity In India Spurs New Initiatives

The All England Lawn Tennis Club has recognized the increasing viewership of Wimbledon in India, marking a 96% rise from 2022 to 2023. To further engage Indian fans, a new agreement with Star Sports Network will enable broadcasts in Hindi. Additionally, localized content and events aim to strengthen connections with Indian audiences.

The All England Lawn Tennis Club is investing in bringing The Championships, Wimbledon, closer to its growing fan base in India. Following a remarkable 96% increase in viewership since 2022, the club identifies India as a crucial growth market.

A strategic partnership with Star Sports Network will bring Hindi commentary for the first time, making the event even more accessible to Indian viewers. Supporting this initiative are plans for localized social media content and influencer engagement to deepen the connection with the Indian audience.

Highlighting the significance of this engagement, the British Embassy in New Delhi will host a special screening event on July 13, featuring dignitaries, influencers, athletes, and club representatives. With such efforts, the All England Club aims to nurture and grow the Indian fan base for Wimbledon.

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