Nykaa's Beauty Revolt: The NBIB Awards 2025 Insight

The Nykaa Best in Beauty (NBIB) Awards return, celebrating the world's best beauty brands with consumer-driven votes. Expanding to 58 categories and including innovative additions like Viral Products, the awards set new standards. A diverse jury and massive consumer participation ensure a fair, innovative celebration of beauty excellence.

The Nykaa Best in Beauty (NBIB) Awards are making a triumphant return, giving consumers the power to vote for their most trusted beauty favorites. Following a successful debut, the awards are back, expanding from 42 to 58 categories to reflect the beauty industry's rapid evolution.

The 2025 awards spotlight global and homegrown brands across Hair Care, Skin Care, Makeup, Fragrances, and Bath & Body. New categories include Viral Products and Viral New Korean Beauty, reflecting emerging trends and consumer interests.

A diverse jury including Maheep Kapoor, Aanchal Morwani, and others ensure a well-rounded selection. Voting opens March 24, closing May 10, with winners announced in June 2025. Participants have a chance to win a grand prize.

(With inputs from agencies.)