Assam's Media Must Evolve: CM's Call to Action

Assam Chief Minister Himanta Biswa Sarma urges print and electronic media to align with the aspirations of the youth to stay relevant. Highlighting the shift to social media, he emphasizes media's role in reflecting societal changes, urging reevaluation to enhance circulation and viewership.

Assam Chief Minister Himanta Biswa Sarma has called on print and electronic media outlets to align themselves with the evolving aspirations of the state's youth to maintain their relevance in today's fast-paced digital age.

Speaking to journalists, Sarma emphasized that Assam is now an aspirant state, and the media should break free from the narratives of the previous decades to better mirror the hopes and thoughts of today's new generation.

The Chief Minister expressed concern about the falling circulation of Assamese language newspapers and shifting advertising revenues to social media platforms. He urged a collective effort to reinvent media to improve its circulation and viewership.

(With inputs from agencies.)