Adidas and Cult Unite to Revolutionize Strength Training in India

Adidas has partnered with Cult, India's largest fitness brand, to introduce and scale the adidas Strength+ workout format across the country. This collaboration aims to redefine strength training, offering innovative fitness experiences and broadening engagement with enthusiasts nationwide through over 150 Cult centers.

Adidas, a renowned leader in sportswear, has teamed up with Cult, India's top fitness brand, in a move set to revolutionize strength training across the nation. Their joint initiative, adidas Strength+, will be introduced at over 150 Cult centers to elevate workout experiences for fitness enthusiasts.

The strategic partnership leverages adidas' innovative products with Cult's premium training to enhance accessibility and engagement within the fitness community. Adidas now holds exclusive naming rights to Strength+, extending the brand's reach via various platforms including apps and websites.

This collaboration reflects a shared vision between Adidas and Cult to make strength training an integral and enjoyable pursuit for individuals in India, reinforcing their positions as leaders in the fitness sector.

(With inputs from agencies.)