Yuvraj Singh Launches Twiddles: A Guilt-Free Snacking Revolution

Cricket legend Yuvraj Singh introduces Twiddles, a guilt-free indulgence brand offering balanced and nutritious snacks without compromising taste. Co-created with Alfinity Studios, Twiddles includes nut-based chocolate spreads and snackable bites. Initially launching in India, the brand plans global expansion to redefine snacking with quality and purpose.


Devdiscourse News Desk | New Delhi | Updated: 13-11-2024 17:13 IST | Created: 13-11-2024 17:13 IST
Yuvraj Singh Launches Twiddles: A Guilt-Free Snacking Revolution
  • Country:
  • India

Cricketing icon Yuvraj Singh is making waves off the field with his latest venture, Twiddles, a brand dedicated to guilt-free indulgence. Twiddles aims to provide a balanced snacking experience, addressing the market's demand for nutritious yet tasty snacks.

Yuvraj's passion for food and a conscious lifestyle has driven him from being a world cup hero to launching Twiddles. The brand offers nourishing snacks that blend rich flavors with nutritional benefits, supporting mindful eating.

Launched in collaboration with Alfinity Studios, Twiddles introduces products like nut-based chocolate spreads and snack bites, offering healthier alternatives without preservatives. Initially targeting the Indian market, Twiddles is set to expand globally, redefining the approach to snacking.

(With inputs from agencies.)

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